Ponchos add punch to Maid of the Mist

BUFFALO, NY (WIVB) – The Maid of the Mist has partnered with Eric Mower Associates to produce a new marketing campaign to grab national attention.

The new campaign uses images of American icons such as the Statue of Liberty and Mount Rushmore donning the famous blue plastic ponchos that tourists are given when boarding the Maid of the Mist attraction in Niagara Falls.

“Our research uncovered that many people view the Maid of the Mist as an American treasure and beloved tourist attraction,” said Tim Ruddy, Vice President of Marketing, Maid of the Mist Corporation. “

The new campaign features the tagline: America’s Most Monumental Experience since 1846.

WIVB.com provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Note: Comments containing links are not allowed.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s