Ponchos add punch to Maid of the Mist

maid of mist

BUFFALO, NY (WIVB) – The Maid of the Mist has partnered with Eric Mower Associates to produce a new marketing campaign to grab national attention.

The new campaign uses images of American icons such as the Statue of Liberty and Mount Rushmore donning the famous blue plastic ponchos that tourists are given when boarding the Maid of the Mist attraction in Niagara Falls.

“Our research uncovered that many people view the Maid of the Mist as an American treasure and beloved tourist attraction,” said Tim Ruddy, Vice President of Marketing, Maid of the Mist Corporation. “

The new campaign features the tagline: America’s Most Monumental Experience since 1846.

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