The NFL’s first cold weather outdoor Super Bowl is this Sunday, but will it be an economic disappointment? Re-sale ticket prices are plunging and hotel rooms seem plentiful. Those counting on the economic impact the Super Bowl usually has are wondering this year, ‘Where are the buyers?’
Some analysts say pre-sale ticket prices for this year’s Super Bowl will fall to their lowest level in 12 years. The cold weather is, no doubt, having an impact on ticket buying decisions. Bills fans know are all too familiar with cold weather football games, including when the Bills played in Super Bowl XXXVI in 1992.
Seatgeek.com Director of Communications Will Flaherty said, “Many of them seem to say they are waiting for prices to fall, even a little bit more. Can I get a ticket for $1,000 in the upper deck? Can I get a ticket for $1,500 in the mezzanine level?”
This situation is familiar to Bills fans who went to see the Bills in the Super Bowl, 22 years ago this week in frigid Minneapolis. News 4’s Jacquie Walker reported from the game.
Walker said at the time, “You remember when we were in Tampa, we complained about it being chilly? We were nuts Kevin. The windchill here today, 30 below, thank you very much.” Super Bowl XXV one year earlier in 1991 featured the Bills and the NY Giants in Tampa, Florida.
Even though the 1992 game against the Redskins was played indoors the now deflated Metrodome, the weather certainly played a role in ticket sales. A veteran ticket scalper named Robert sized up the market for News 4.
Robert said, “Stinks. How come? It’s cold and people don’t want to stand outside. And they know they’re not going to pay high prices. So they’ll wait it out. So tomorrow, they’ll be able to get a seat for $25.”
Whether the game is played indoors or out attending the big game is all about parties, activities, entertainment, and new experiences surrounding the game. Minneapolis had all that.
The New York City area is ready up for the big game with lots of fun along Super Bowl Boulevard in Manhattan. But it’s yet to be seen how much people will be willing to pay to attend the NFL’s big party this year wearing boots, parkas, and ear muffs.