Manuel set to sell 10 percent of his brand’s income

EJ Manuel

BUFFALO, N.Y. (WIVB) – A San Francisco-based company, called Fantex, is giving the public a chance to cash in on the potential success of Buffalo Bills quarterback EJ Manuel.

Many professional athletes make millions of dollars both on the field and off the field. Contingent upon financing, Fantex will purchase 10 percent of the EJ Manuel brand for $4.98 million, allowing the public to invest.

“So it’s a tracking stock, which basically means that the underlying value is linked to the brand contract that we sign with EJ Manuel to acquire 10 percent of his future cash flow stream. So the value is linked to Ej Manuel’s cash flow that he generates,” Fantex CEO Buck French told News 4 Sports Lauren Brill.

The company projected that Manuel’s expected lifetime brand income (before applying any discounted rates) will be $104,337,622. They calculated his lifetime income by comparing past quarterbacks. The brand’s income includes anything related to the NFL, including non-football activities.

“His current and future NFL contracts, endorsements, insurance fees, his post career if he goes into broadcasting or becomes a talk show host,” explained French. “Think of it as it encapsulates 10 percent of his consumer brand.”

On May 5, beginning at 12:01 a.m., the public will be able to reserve shares on Fantex’s website. There are 523,700 shares available at $10 per share.

While some may view this type of transaction as Manuel betting against himself, Fantex claims it is a way for him to invest in himself and his brand. Fantex takes a proactive approach in promoting the brand of athletes who agree to their terms.

Irrespective of how the transaction is viewed, for an investor to likely profit, Manuel must produce.

“Who knows how is going to develop as a quarterback? We clearly think that he has those attributes, and obviously the Buffalo Bills do, too, that he can have a successful NFL career, but he has to go out and do it,” French admitted.

So far, Manuel is one of three athletes who have agreed to terms with Fantex. Arian Foster and Vernon Davis also agreed to sell a percentage of their brand. Davis’ stock went public on Monday.

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