ALBANY, N.Y. (WIVB) – Governor Cuomo announced an initiative on Thursday to further Western New York’s status as a diverse and dynamic tourism destination.
Eight counties – Allegany, Cattaraugus, Chautauqua, Erie, Genesee, Niagara, Orleans and Wyoming – have formed a consortium to increase awareness of the region on the national and global stage. The consortium recently released a Request for Proposals (RFP) that seeks a firm or team to provide destination positioning and a branding study in support of the development of the tourism industry throughout the region.
Tourism is one of Western New York’s biggest industry sectors employing 52,000 workers and generating $2.2 billion annually. Visitors spend an average of $50 per day at hotels, parks, cultural and entertainment attractions, natural attractions, and food and retail establishments.