Rich Products unveils addition to headquarters

BUFFALO, N.Y. (WIVB) – A local company unveiled some new additions to its Buffalo headquarters on Tuesday.

Rich Products showed off its new Innovation Center and Atrium. The Innovation Center will welcome customers from around the world who want to visit the company’s Niagara Street headquarters, while the Atrium will be used for community and private events.

William Gisel, President and CEO of Rich Products, says the new improvements will increase product development and customer interaction.

“Our associates have immediately grabbed hold of it. It’s become a go-to place for people to collect and network and have casual interactions, which we think are so important to our organization,” Gisel said.

Rich Products was founded in 1945 and is known for creating non-dairy whipped topping, a cheaper alternative to cream that lasts longer in the refrigerator and can remain frozen for up to a year, significantly increasing the shelf-life of frozen foods.

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