New program will provide fresh produce for low-income families

BUFFALO, N.Y.- Beginning Saturday, July 5, the Elmwood-Bidwell Farmers Market in Buffalo will serve as a pilot site for a new incentive program called Double Up For Bucks.

This program has been arranged by the Field & Fork Network in order to provide the Western New York region with further access to fresh and healthy food. The goal of the Double Up incentive program is to promote healthy lifestyles for lower-income customers.

The program provides individuals with EBT cards access to fresh produce. Customers can use their EBT card at the market to purchase dollar-for-dollar tokens that are used to purchase food products from participating vendors. The program will allow EBT users to receive matching funds, in the form of silver tokens, that can be used only for fruit, vegetable and herb purchases. Users can receive up to $20 in Double Up tokens per visit.

The Elmwood Village Association will have a vendor tent set up at the Elmwood-Bidwell Farmers Market for anyone with questions. The market runs 8 a.m. to 1 p.m. on Saturdays.

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