KINGSTON, Ont. (WIVB) – Was that a shark in Lake Ontario? Nope.
A video was posted to YouTube with scant information other than it was taken by a man fishing off Wolfe Island in Kingston, Ontario. The video shows something in the water that the fisherman calls a shark.
The video quickly went viral and spawned wide speculation from amateurs and experts on whether the seafaring creature was a shark, catfish, sturgeon, or some other variety of fish. But now it’s been revealed that the whole thing is a hoax.
Sun News is reporting that the video is actually a marketing ploy for Discovery Channel’s Shark Week.
“Discovery wants to quell the concerns of Canadians everywhere and reveal that the widely-circulated video of a shark swimming in Lake Ontario is, in fact, not a real shark,” a news release issued Wednesday says.
“The video of the incredibly life-like prosthetic model shark is the first stage of a multi-level marketing campaign tied to the channel’s iconic summer event, Shark Week.”
You can watch the video below: