ORCHARD PARK, N.Y. (WIVB) – Terry and Kim Pegula, owners of the Buffalo Bills and Buffalo Sabres, are uniting Buffalo sports fans under One Buffalo. It’s a marketing campaign that shows the vision the Pegulas have for the teams and a city as a whole.
Fans took home One Buffalo shirts from the Sabres and Bills games over the weekend. It’s a movement set to bring the city together.
Fans at the Bills game Sunday each held up a colored cut out at the same time, and it created a giant One Buffalo sign in the stands.
Kim Pegula said in a letter about One Buffalo, “We’re all move in the same direction. One team, one goal, one community, one family, one Buffalo.”
A video played before kick off Sunday, saying, “And another historic day for the city of Buffalo. A day to celebrate the handoff of this great organization from the Wilson Family to the Pegula family. A day when this community comes together as One Buffalo. It couldn’t happen to a better city, it couldn’t happen to better fans. Greatest fans in the country. Three, two, one.”
Fan Chris Calabretta spoke to News 4 about the game. “It was crazy, this was insane. The feeling was good. It was like a second home opener, which was the coolest thing to ever happen in our lifespan as a Bills ticket holder.”
The One Buffalo campaign includes not only the Sabres and Bills, but also the Rochester Americans, Buffalo Bandits and events happening at the HARBORcenter.