Pegulas unite fans under One Buffalo

ORCHARD PARK, N.Y. (WIVB) – Terry and Kim Pegula, owners of the Buffalo Bills and Buffalo Sabres, are uniting Buffalo sports fans under One Buffalo. It’s a marketing campaign that shows the vision the Pegulas have for the teams and a city as a whole.

Fans took home One Buffalo shirts from the Sabres and Bills games over the weekend. It’s a movement set to bring the city together.

Fans at the Bills game Sunday each held up a colored cut out at the same time, and it created a giant One Buffalo sign in the stands.

Kim Pegula said in a letter about One Buffalo, “We’re all move in the same direction. One team, one goal, one community, one family, one Buffalo.”

A video played before kick off Sunday, saying, “And another historic day for the city of Buffalo. A day to celebrate the handoff of this great organization from the Wilson Family to the Pegula family. A day when this community comes together as One Buffalo. It couldn’t happen to a better city, it couldn’t happen to better fans. Greatest fans in the country. Three, two, one.”

Fan Chris Calabretta spoke to News 4 about the game. “It was crazy, this was insane. The feeling was good. It was like a second home opener, which was the coolest thing to ever happen in our lifespan as a Bills ticket holder.”

The One Buffalo campaign includes not only the Sabres and Bills, but also the Rochester Americans, Buffalo Bandits and events happening at the HARBORcenter. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Note: Comments containing links are not allowed.

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