Sabres launch fan loyalty program

BUFFALO, N.Y. (WIVB) — The blue and gold want to reward fans who stick it out through the good and the bad.

The Buffalo Sabres are launching Sabres Fan Advantage, a mobile application-based loyalty program that will allow fans to earn points toward tickets and team merchandise and take part in “exclusive fan experiences,” such as player meet-and-greets.

Participating fans can earn points by scanning codes on tickets or receipts from merchandise and concessions purchased in First Niagara Center. Fans at home can take part by entering keywords announced during Sabres games on MSG.

The program is available as a free download for anyone with a smart phone with IOS or Android operating system.

The 2014-15 Sabres Fan Advantage season runs from Thursday through June 30.

More information, including a video tutorial, can be found at Sabres.com.

The Sabres (1-3) return to First Niagara Center to take on the Florida Panthers (0-2) Friday night at 7 p.m.

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