Facebook to revolutionize AMBER Alert system

Mark Zuckerberg
FILE - In a Thursday, Sept. 18, 2014 file photo, Facebook CEO Mark Zuckerberg speaks to students during an special assembly at Sequoia High School in Redwood City, Calif. The Facebook founder and CEO announced on his page recently that he has vowed to read a book every other week in 2015, with an emphasis on learning about different beliefs and cultures. Zuckerberg created a "Year in Book" page and urged his friends to join him in the project. As of Sunday afternoon, it had more than 89,000 likes. (AP Photo/Alex Washburn, File)

BUFFALO, N.Y. (WIVB) – Facebook is revolutionizing the way AMBER Alerts are delivered. Facebook is partnering with the National Center for Missing and Exploited Children by  launching a system to help find missing children.

Facebook will send AMBER Alerts to people’s news feed if they are in a targeted area after a child has been abducted. The alerts will include details about the child including a photo, description, location of abduction and other available details.

New York State Attorney General Eric T. Schneiderman joined Facebook in the announcement. His office said Facebook is ensuring public safety on its platform.

“Much like Facebook and Instagram’s agreement to curb illegal gun sales on their platforms last year, today’s announcement shows that responsible technology companies can use innovation not only to protect their own users, but also to enable users to help their own communities,” said Attorney General Schneiderman in a prepared statement. “728 children have been saved by AMBER Alerts so far – there’s no telling how many more we could save if every social media site followed Facebook’s lead. I urge those sites to join with us and help serve the public to their fullest capacity.”

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