Local ad expert weighs in on commercials

BUFFALO, N.Y. (WIVB) – The big game Sunday was a big night for advertisers. Local advertising expert Monish Bhattacharyya discussed Sunday night’s commercials on News 4’s Wake Up. Bhattacharyya is the senior vice president and executive creative director at SKM Group.

Since 1989, USA Today’s AdMeter has been ranking the top commercials from Super Bowl. At number one again this year was the heart warming puppy story from Budweiser. This is the second win in a row for Budweiser.

People are also buzzing about the commercial from Fiat. The company gained a lot of laughs by adding a Viagra pill to into their commercial, Bhattacharyya agreed it was a talker.

One commercial that was considered one of the worst from the night was TMobile’s spot with Kim Kardashian West. Bhattacharyya said Kardashian West’s ad missed the mark.

There was a western New York connection in Jeep’s 2015 commercial. Marc Scibilia is the hauntingly beautiful voice in the new commercial singing the “This Land is Your Land.” Scibilia grew up in Grand Island and is now a singer/songwriter in Nashville.

Review some of the most notable commercials below. App users tap here to watch the videos.

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