SAN FRANCISCO (AP) — All eyes were focused on the watch, but Apple CEO Tim Cook also unveiled a new MacBook and announced other deals at a company event Monday in San Francisco.
Here are five things you need to know:
— Apple calls it “the most personal Apple device ever.” And potentially the most expensive.
— Starts at $349 with Apple Watch Sport, aimed at fitness enthusiasts, in anodized aluminum in silver or space gray, with colorful band choices. Apple Watch stainless steel starts at $549, in traditional and space black. And for those who eat cake:Apple Watch Edition, an 18-karat yellow or rose gold version with a starting price of $10,000.
— Includes: swipe-able “glances” that show you the information you use most; customizable faces for the dial of your choice, and lots of features for both fitness buffs and others who need a reminder to get out of their chairs.
— “Taptic feedback” (a subtle tap) notifies wearers of new emails and other messages. By tapping a finger on the watchface, wearers can control music, send Instagram photos, sketch and send a dynamic drawing to a friend, and see who’s calling. Return calls with voice or a voice-to-text messaging functionality.
— Substitutes for: A hotel room key, boarding pass, even your wallet — Apple Pay promises to enable grocery-store checkouts with a single tap of your wrist.
— “All-day” battery promises about 18 hours of life. Charge it by snapping a magnetic charger to the back of the watch.
— Advance orders begin April 10. In-store sales start April 24 in the U.S., Australia, Canada, China, France, Germany, Hong Kong, Japan and Britain.