ALABAMA (MEDIA GENERAL) — A University of Alabama sorority is receiving national backlash for a recruitment video that’s been called “worse for women than Donald Trump.”
That was the headline of an article criticizing Alabama’s Alpha Phi sorority chapter for their latest recruitment video. It shows mostly white female students having fun at the Alpha Phi sorority house and at the University of Alabama campus. In a good portion of the video, the students are wearing small bikinis and are seen from the waist-down.
After the video snowballed with media attention, major morning shows began to ask the question of how this could impact women and the university’s image.
“It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so … unempowering,” a critic wrote of the video.
Since then, Alpha Phi has taken down the video, plus their Facebook, Twitter and Instagram pages.
The University of Alabama released an apology on behalf of its sorority.
“This video is not reflective of UA’s expectations for student organizations to be responsible digital citizens. It is important for student organizations to remember what is posted on social media makes a difference, today and tomorrow, on how they are viewed and perceived,” said Deborah Lane, Associate Vice President for University Relations.