GREEN BAY, Wis (MEDIA GENERAL) — Packers President and CEO Mark Murphy calls it an “exciting day for the Packers.” Thursday, the Green Bay Packers unveiled their vision to turn property near Lambeau Field into the so-called and much-anticipated “Titletown District.”
The Titletown District highlights include a new Lodge Kohler hotel, Hinterland brewery, Bellin Health sports medicine clinic, park, public plaza and ice skating rink. Developers would also like to include 30 to 50 two-story townhouses with indoor parking and backyard — homes attractive to young professionals.
A replica of Bart Starr’s Super Bowl ring will greet visitors at the plaza.
The team hopes the district will be ready before the 2017 season.
Plans for a Titletown District have been in the works since 2008, Murphy said during a news conference at Lambeau Field.
The Packers own more than 65 acres in Ashwaubenon, stretching west of the stadium to Interstate 41. They’ve demolished a number of buildings in the area, including a former Kmart store. The development announced Thursday focuses on 34 acres west of Lambeau, specifically the space on the other side of Ridge Road.
A Who’s Who of Green Bay-area dignitaries were on hand for the announcement. With an initial investment price tag between $120- and $130 million, the Titletown District is intended to be a destination.
“The uniqueness of this of the draw of this plaza Titletown we hope and we think will attract further businesses and economic development including some enterprises that may not come to Green Bay were it not for this district and this development,” Murphy said.
Murphy says they may seek a tax credit but there are no plans to seek another sales tax.
Murphy says June and July were record months for tours at Lambeau, even without the Packers Hall of Fame.
The development was inspired by Canalside in Buffalo.
Over time the Packers purchased about 65 acres of land west of the stadium that has an estimated value of $49 million. The area is zoned for commercial use.
The land stretches from the stadium west along Lombardi Avenue to about I-41 and includes the plot of land that Cabela’s sporting goods store sits on.
“The more things that are there to offer the folks coming to town–the fans, the visitors, the tourists–I think everybody wins in a case like that,” said Scott Anderson, Cabela’s Green Bay Marketing Manager.