Target makes corporate-wide purchase of FitBit devices for employees

(WSLS 10) – Target announced in a statement to employees on its website that it has made one of the largest corporate group purchases of Fitbit™ devices ever. And the FitBits are going straight into the hands of Target employees.

The statement on Target’s corporate website said it will give each employee a free or discounted Fitbit activity and sleep tracking device as part of its Fall FitBit Challenge.

The statement says, in part:

We believe Target is uniquely positioned to help improve the health of our team and the nation by making wellness the way of life where people live, learn, work, play and shop.”

The Fall FitBit Challenge for Target employees goes like this: Employees will receive a FitBit, either for free or at a discounted charge – depending on the model chosen. They will then join group activities, a platform from Fitbit.

The number of steps taken by members of each team will be counted and averaged from October 15 to November 15. The team with the highest average wins $1 million for the local charity of their choice. , to be distributed to local wellness non-profits of their choice.

The statement said employees will now receive wellness discounts on certain products like fresh and frozen fruits and vegetables, in addition to employee discounts. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Note: Comments containing links are not allowed.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s