ORCHARD PARK, N.Y. (WIVB) — The Buffalo Bills are reaching out to western New York in their “Seeing Red” campaign.
The “Seeing Red” campaign will have the Bills debut new red uniforms in tonight’s game against the New York Jets at MetLife Stadium.
The Color Rush uniforms, which were designed by Nike, combine “current and historic uniform uniform colors and designs”, according to a press release by the Buffalo Bills.
This will be the first time the team wears red uniforms in their 56-year history.
As part of the campaign, various buildings and landmarks in Buffalo will be lit up in red on Thursday, including the Peace Bridge, the Buffalo Niagara Convention Center, (716) Food and Sport, and Phillips Lytle Building and HarborCenter.
The Bills will be auctioning off a limited number of autographed items, including red jerseys through Bills Experience, which is available only on the Bills Mobile app.
Proceeds from the auction will benefit The Salvation Army in Buffalo to support the 2015 Red Kettle campaign.
“This partnership between the hometown Buffalo Bills who support the community in so many ways, and the local Salvation Army who have cared for the neediest of the community for more than 130 years, will help support individuals and families during this holiday season,” said Major Thomas Applin, executive director for The Salvation Army Western New York region. “The Red Kettle collection is a critical funding source for The Salvation Army and is a part of providing support to over 34,000 individuals each year.”
Color Rush red jerseys, hats, sweatshirts, and t-shirts can be purchased online and at the Bills Store at Ralph Wilson Stadium.