Americans will spend nearly $600 on average on Black Friday

( AP, File)

BUFFALO, N.Y. (WIVB) — During the largest shopping rush of the year, Americans are slated to empty their pockets.

According to American Express, more than 45 percent of citizens in the U.S. plan to shop on Black Friday, and they’ll empty their pockets to the tune of $585 on average each.

Although the balance has routinely favored in-person doorbuster deals, many who monitor sales say more than half of consumers will choose to spend their money online during Cyber Monday. That balance has tipped in favor of Cyber Monday for the first time ever.

Shoppers are likely to find the best in-person deals between 12 a.m. and 7 a.m. on Black Friday, however 47 percent of shoppers surveyed by American Express say they will wait to shop online.

Only eight percent of those surveyed said they would refrain from shopping during the Black Friday and Cyber Monday rush.

One of the top gifts purchased this year are gift cards. Check in on our gift card guide. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Note: Comments containing links are not allowed.

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