BUFFALO, N.Y. (WIVB)- Black Friday is the kick-off of the holiday shopping season, and experts anticipate three out of four Americans are taking part this year.
But many consumers in Western New York told News 4 the big crowds and the early start are enough to stay home.
“I’ve never done it. It kind of scares me in a way, I’d rather just do all my shopping online,” said Lauren Almeter of Buffalo.
Like thousands of other Americans, her eyes are on Cyber Monday.
Could the online super-sale day overtake Black Friday?
According to the National Retail Federation, Cyber Monday is expected to bring in $105 Billion.
“Cyber Monday is huge. That’s when you can really, I feel like, get the best deals,” said Buffalo shopper Christine Szudzik.
But national projections point to Black Friday still winning out in the end.
“Black Friday has been a long-standing best-deal-ever for so many retailers, because we know that one third of their income can come from this particular moment in time,” said Public Relations Director of the Better Business Bureau, Peggy Penders.
Penders said it’s easy to get caught up in crowd hype, which can make you feel like it’s now or never.
“Absolutely do not even begin your shopping until you’ve done some research, and you’ve made a list, and you have a budget,” she told News 4.
So which is better, Cyber Monday or Black Friday? Well, that depends on what you’re looking for.
If you need to compare prices, Cyber Monday is your best bet; it saves you the time of going to the other end of the mall.
Cyber Monday deals also tend to be broader, so if you’re not looking for a specific product, you could save more.
“Too much hassle with all the people, and deals aren’t worth it,” said shopper Brit Konczyk.
But according to experts, they can be worth it.
Some holiday deals are reserved for the first group of people in the store, so you have to be there in person to reap the rewards.
You also dodge any shipping costs, which you might get stuck with on Cyber Monday deals.
And if you’re shopping for clothes, you get a chance to try them on.
So, Cyber Monday or Black Friday? It all depends on your shopping list, but most Western New Yorkers News 4 spoke to don’t have plans to get up early.
If you are braving the crowds for Black Friday madness, keep your budget in mind; national experts project Americans will spend $100 more on average than they did during Black Friday last year.