From record warmth to no snow, this December has certainly been unusual so far. This has led to many businesses across the Northeast taking a big hit this season, as many people simply don’t need winter gear.
Planalytics, which analyzes weather’s impacts on businesses, estimates that specialty retailers lost $185 million in sales in November, and $158 million in the first two weeks of December due to unusual warm weather. Thankfully, those impacts don’t seem to be happening much here in Western New York, where it’s been business as usual for the big retailers.
“We’ve actually had a pretty good season. Business has been very brisk.” explains Walter Smietana, the Store Manager at Macy’s in the Eastern Hills Mall. “We’ve seen from Black Friday right through now there’s been a lot of traffic. Eastern Hills Mall has all four anchors in the mall, we’ve got a lot of great vendors here, so it brings a lot of people out, a lot of families out, which has been perfect for us.”
Despite the weather not feeling like December, it seems many people seem to be enjoying getting out and shopping while it isn’t cold and snowy. However, all Western New Yorkers know that the cold and snow is inevitable, and have been stocking up on cold weather gear despite this warmth.
Many retailers are offering great sales the rest of the month, so with cold and snow on the way, you still have time to shop and save.