Salvation Army still recovering from Snowvember

Red Kettle fundraising at Tops Market in North Buffalo

BUFFALO, N.Y. (WIVB)- It’s the season of giving, and the Salvation Army hopes Western New Yorkers are feeling extra charitable this year.

“Last year was difficult with the Snowvvember storm. We couldn’t get workers out to do the collecting and the traffic in and out of the stores was so sparse that, it impacted us we estimate, somewhere between $30 and $50,000,” said Major Thomas Applin.

He told News 4 the local Salvation Army had to play catch up because of the deficit caused by severe weather in 2014.

But he said it’s not just the snow that impacts fundraising.

“It becomes more and more difficult every year because less and less people are carrying cash. Debit cards, credit cards, that’s the way most people are spending,” he said.

So the Salvation Army created a virtual Red Kettle.

It doesn’t bring in as much as the traditional kettles, but it’s a nice alternative for those without cash, or when the weather turns.

Surprisingly, Applin hopes it does turn; at least a little.

The snow, he said, is good for a giving mood.

“The warm weather is not good for us. People are not necessarily in the giving Christmas spirit because we think the holidays should be cold and snowy,” Applin said.

Tracey White is a new volunteer. She spent Tuesday at the Tops Market in North Buffalo.

“This is my first year doing this. It’s just a wonderful experience just to know you’re doing something good for someone else,” she said.

And that good comes in the form of food, clothing, shelter, and job training for more than 30,000 people in Erie County.

Those interested in volunteering with the local Salvation Army should click here.

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