Advertising Club of Buffalo debates best ads of Super Bowl 2016

BUFFALO, N.Y. (WIVB) – The big game is over, but a Super Bowl of another kind happens Monday in downtown Buffalo.

It’s back to work and many are talking about the big game and the commercials, too. For some, the ads are the highlight of the night. But Matt Low Associate Creative Director with Crowley- Webb in Buffalo gives them a overall B-average.

He said, “It’s been kind of a let down the past couple of years. You have your celebrities, you have your Doritos crash the Super Bowl.” He says considering the time and effort, and not to mention money that goes into putting the ads on TV, he says he’s seen a lot of them before.

He said, “I think our expectations are so high now, we’re so critical and we’re watching things online before the game. We’re looking for whats going to happen. It’s kind of a let down once you finally get there.”

For the ads that did get his approval, he says “weird” was the theme of the night. The bizarre, repetitive ad starring the “Puppy, monkey, baby” was his favorite of the night.

He said, “those three words have stuck with me and the fact that it was for Mountain Dew’s morning energy drink that combines 3 things. So I got the brand recognition, the message they were trying to deliver and it was simple, concise and memorable.”

And now its time for the sixth annual “Uber Bowl.” It is a  spirited debate of the big game’s most memorable, controversial, and talked-about commercials.

Low said, “There’s always that collective sigh of relief when the Super Bowl is over, and so now lets get it ramped up one more time and discuss these ads with our colleagues and have a few drinks and a few laughs along the way.”

Admission is $10 for Ad Club members and $25 for non-members. It takes place Monday from 5:30 to 7:30 p.m. at Shea’s Smith Theatre, 660 Main Street, Buffalo.

To learn more about the Advertising Club of Buffalo, head over to their website. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Note: Comments containing links are not allowed.

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