Parents & grandparents enjoy Doritos ultrasound ad

BUFFALO, N.Y. (WIVB) – Of all of the commercials that aired during the Super Bowl, one seems to have captured the attention of Western New Yorkers more than most. The Doritos ad featuring a father enjoying a bag of chips at his pregnant wife’s ultrasound appointment hit home for a lot of people that have been through the process before.

“Having three grand kids, we’re always looking at ultrasounds, and my wife and I just found it hysterical,” one man having breakfast at Spot Coffee on Hertel Avenue told News 4 on Monday morning. “It was fun.”

Local advertising experts agree, even though many viewers found the ending of the commercial hard to stomach.

“I thought it was just funny,” said Jill Fecher, Vice President of Client Services at FARM. “It was traditional for Doritos to play the dumb dad and annoyed mom, so it was interesting to me that it was so controversial. But I thought it was good.”

In case you missed them, you can watch every Super Bowl 50 commercial here. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Note: Comments containing links are not allowed.

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