Local businesses expect big boost in sales from Springsteen concert

BUFFALO, N.Y. (WIVB)- Bruce Springsteen will take the stage Thursday night at the First Niagara Center. It’s a sold out show, more than 18,000 are expected to arrive downtown for the concert.

There are still tickets available through secondary retailers like StubHub and VIP Tix.

”When you compare the Buffalo show to others, it’s very affordable here,” said Nick Giammusso, the president and CEO of VIP Tix.

Giammusso told News 4 the Saturday show in Rochester is more expensive than Buffalo. Tickets for the First Niagara Center concert range from $89 to more than $500. Upper level seats by the stage are close to $120 while seats right next to the stage are about $200, he said.

“Because it’s so close to the show, prices have definitely come down,” said Giammuso. “From $600 or  $650 the day they went on sale, you can buy a ticket today for $200.”

He said if you plan to buy tickets in the next 24 hours make sure to use a credit card to keep a record of your transaction.

A high number of ticket sales is good for downtown businesses.

“If you take a look at Chippewa Street and all of the bars and restaurants in downtown Buffalo prior to the show, they’ll be packed,” said Michael Schmand, the executive director of Buffalo Place, which manages the downtown core.

He’s seen almost every Springsteen concert.

“He’s such a hard working musicians and I think in Buffalo, you can call it a blue collar town, I think people appreciate hard working people,” said Schmand.”This is like his 20th concert and there are some folks I know haven’t missed one of them.”

He said downtown will see a boost across the board.

“I think the bartenders do great, I think cab drivers will do very well, limousine drivers,” said Schmand.

Pearl Street Grill and Brewery anticipates a 70 percent spike in sales on Thursday.

“Over the last 10 or 12 years, Bruce Springsteen has been one of the busiest nights here,” said Bill Casale, the general manager. “It’s always exciting the first quarter of the year when you can get a concert of that magnitude, to have that big of an impact on your business.”

They expect the biggest sales growth to happen during the pre-concert rush.

“All ages, different demographics, Bruce Springsteen is popular with the majority of people in Western New York,” said Casale.



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