Beer giant is going green

BUFFALO N.Y (WIVB)— A beer giant is going green. Just one day after earth day, dozens of local employees cleaned up buffalo’s shoreline.

Volunteer time-off. That’s what Labatt USA is calling its newest progressive program. Each year employees of the brewery are paid one full day of work to spend time giving back. This volunteer work helps compensate for the company’s use of natural resources.

Doug Smith, Vice President of sales at North American Breweries said, “You think about beer. Beer is made of water, a lot of water, so if we can ever tie ourselves back to the natural resources, really think about reducing water usage, while making beer while also helping out the environment. So it’s a great cause.”

The corporation was part of a larger movement–teaming up with Buffalo Niagara River Keepers along the Buffalo River. Hundreds of volunteers cleaned up trash. Some of what they found was expected, some unexpected.

Izzy Rufat, District Manager for North American Breweries, was having a good time at the event. He said, “It’s fun finding things. Picking up trash I found a lawn dart today. Some bed frames. It’s interesting to find the things you see and uncover over here.”

Doug Hopkins, Board Member of Buffalo Niagara River Keepers, found many different items. He said,” We’re waiting to get the results but so far the wackiest thing we’ve found is a tiara.” In addition to that he found some things that weren’t as funny. He said, “Sadly we’ve also found needles. There are a lot of needles washing up along the water front.”

For these volunteers, today was more than just being paid to volunteer it was about making an impact where they live and work.

Hopkins said, “We’re now connecting young people with the water front in the city. Even though we still have a legacy of the past, there is a lot that needs to be cleaned up, but people are getting connected again to the waterfront.” provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Note: Comments containing links are not allowed.

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