GREEN BAY, Wis. (WBAY) – People who spend time on social media are likely to see some not-so-nice comments.
People get angry from behind their computer screens.
Companies know this, but with so many people using popular networking websites ignoring social media isn’t an option.
“Social media is such a huge part of how anybody does business today,” said Nicole Onesti, communications technologist with Paper Converting Company.
Opening up a business to the public often times leads to nasty comments and messages.
“It’s certainly an outlet for everybody to get their opinions across,” said Terry Charles, public relations manager for PMI Entertainment Group.
“The anonymity that being online offers, or at least feels like it offers, makes it more likely that people are going to get mad and express their anger,” Ryan Martin, University of Wisconsin-Green Bay’s psychology department chair, said.
“I certainly see on a daily basis maybe people who aren’t outright angry, but are very upset,” Charles said.
The number of people using social media continues to skyrocket.
Facebook said it had 1.09 billion daily users and Twitter said 310 million daily users as of March 2016.
With more people using social media sites, there are more angry messages going around.
Martin told communications professionals how to deal with those messages Tuesday afternoon.
He said people share and retweet angry messages more than happy ones.
“People tend to spread anger at a much quicker rate,” said Martin.
Average users may have seen that trend in their newsfeed, too.
Martin said it’s important to be positive to combat it.
“Be the person who shares positive tweets,” he said. “Be the person who shares other people’s joy.”
Martin also added that each circumstance is different, but try to understand where the anger is coming from.
“Usually people get angry when there’s a problem, so trying to fix that problem is a good piece of advice for anyone,” said Martin.