Officials to unveil KeyBank Center Monday

The First Niagara Center, home of the Buffalo Sabres NHL hockey team, is shown along Lake Erie in Buffalo, N.Y., Monday, Feb. 27, 2012. (AP Photo/David Duprey)

BUFFALO, N.Y. (WIVB) — The First Niagara Center will be going under a new name.

Officials will hold a ceremony this Monday to unveil the KeyBank Center. The home of Sabres games and countless concerts has gone under a couple other names in the past — Marine Midland Arena and HSBC Arena.

Now, with the KeyBank acquisition of First Niagara Bank branches everywhere, the downtown Buffalo arena is being rebranded too.

In addition to the name change, officials say they will announce special changes for the upcoming year as well.

The announcement will happen at the arena at 10 a.m. this Monday. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Note: Comments containing links are not allowed.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s