Make-A-Wish Radio-Thon aims to hit $3 million mark as legendary host returns to air

BUFFALO, N.Y. (WIVB) – People tuning into 97 Rock during the Make-A-Wish Radio-Thon should hear a very familiar voice.

Legendary radio host Larry Norton has come out of retirement to help with this year’s fundraiser for Make-A-Wish of Western New York. The annual drive started for its 22nd year at 6 a.m. Thursday.

The 28-hour marathon aims to raise about $100,000 by 10 a.m. Friday, which would put the drive over the $3 million total mark.

All of the money stays in Western New York to help grant wishes for local kids dealing with life-threatening medical conditions, to give them hope and help them fight.

Larry Norton announced his retirement during last year’s Radio-Thon, but agreed to come back for one last time this year to help more kids.

During the Radio-Thon, anyone can request any song in exchange for a donation by calling 644-9797.

There are also several large prize packages being auctioned off to help raise money for Make-A-Wish. You can call 888-9797 to place a bid.

The full list of auction items is available here: provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Note: Comments containing links are not allowed.

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