NEW YORK (WIVB) — New NFL social media rules will take effect on Wednesday, and could result in heavy fines for those who break them.
According to CNN, from kickoff to one hour post-game, teams will no longer be able to share their own videos on social media sites like Twitter. Instead, teams will only be allowed to retweet or re-post videos owned by the NFL or use Snapchat during that time.
Another new rule is that teams will not be allowed to stream plays or entire games live. Post-game conferences will only be allowed to stream on Periscope or YouTube Live.
Teams’ videos on non-game days will be limited. They will only be able to post about 45 videos, which include promos, livestreams and even GIF files, which are short, typically seconds-long videos.
If anyone misuses game videos or other NFL videos, they could pay between $25,000 and $100,000 in fines depending on how many times the rules have been violated.
If a team repeatedly breaks the rules, they could lose their ability to share NFL-owned content.