‘Generation Startup’ documentary film by WNY native to air at Eastern Hills cinema

BUFFALO, N.Y. (WIVB) — Kimberly Pellnat grew up in Cheektowaga, and studied Communications at Fredonia State University. That was the start of what led to a successful career as a film editor. She’s worked on several high-profile projects including the campaigns of President Obama and Hillary Clinton. She’s now back in town to promote a project called ‘Generation Startup’ that showcases what it’s really like to start your own business.

“The risk of failure is so high that there’s a good chance that I’m investing years of my life in things that will ultimately fail.” (Quote from the documentary)

Six entrepreneurs between the ages of 18 to 24 were followed by cameras for two years.

“It’s a journey basically following them and getting to know what it’s like to really be an entrepreneur it’s not shiny like this beautiful light that you would see in Silicon Valley or something like that. It’s getting in there, digging deep and seeing them struggle and really stepping outside of their comfort zones,” said Kimberly Pellnat, Film editor.

The entrepreneurs are either working at new startups or starting their own companies. One of them is called Banza, a gluten free pasta business.

“I’ve never built a company before, I’m 24 years old, certainly often feel like I’m in over my head.” (Quote from the documentary)

“So there’s a lot of lows we see a lot of them hit their rock bottom and feel like their business is basically just going to go under,” said Pellnat.

Film Editor and Western New York native Kimberly Pellnat says entrepreneurship is at an all-time low, and that’s a big part of the inspiration behind the film.

“When that happens that means that new jobs aren’t being created and new jobs are two thirds of how our economy grows and how people get work,” said Pellnat.

“Ninety something percent of startups fail, I’m just going to make it my number one priority not to.” (Quote from the documentary)

“I think the takeaway from the film is to take risks and to step out of your comfort zone and to try something new,” said Pellnat.

‘Generation Startup’ is going to be played at the Eastern Hills Mall cinema this Thursday December 1st at 7 pm.

Pellnat says they’re planning to have a digiial distribution of the documentary at some point next year.

For more information on the documentary, go to http://www.generationstartupthefilm.com/

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