BUFFALO, N.Y. (WIVB) – Labatt USA and the non-profit Buffalo Niagara Riverkeeper organization have announced a new partnership to help make the Buffalo River and surrounding waterways cleaner and better for everyone.
Labatt plans to host community events throughout the summer and into the fall to help Buffalo Niagara Riverkeeper maintain and restore the river. Additionally, Labatt employees will be hitting the waterways to help with the restoration efforts.
“Over the last 25 years, buffalo Niagara Riverkeeper has been laser focused on protecting our waterways and connecting people to them. They do this by making our waterways cleaner, removing pollution and restoring them by creating natural habitats. We want to help them,” said Lisa Texido, brand manager for Labatt USA.
Labatt USA employees will take a full day in September to plant native trees along the waterways, with a focus on Seneca Bluffs Habitat Restoration Site. That’s meant to help support better biodiversity and establish a living shoreline as part of the company’s Tap it Forward Day, where hundreds of employees pitch in across the country.
The effort is part of Labatt USA’s triple bottom line philosophy which prioritizes people, planet and profits to support its business, reduce environmental footprints and impact the community, Labatt USA representatives explained during an announcement of the new partnership at the Tewksbury Lodge on Ohio Street Tuesday morning.
The setting, across the Buffalo River from the iconic “Six Pack” silos, served as a reminder of why clean water is so important – It’s the number one ingredient in good beer. “They have a vested interest as a company to ensure the protection of that resource, so not only is the company enthusiastic about the mission of clean water, but they express that enthusiasm by engaging their own staff.”
Community members are encouraged to get engaged in these projects, too. Labatt USA will provide free t-shirts for volunteers who help out in the monthly cleanups, and those over the age of 21 can enjoy a few beers after the work is finished for the day.
Community Clean Up and Restoration events are planned from 10 a.m. to noon at the following dates and sites:
- Saturday, July 22at Seneca Bluffs Habitat Restoration Site and Times Beach
- Saturday, August 19at Seneca Bluffs Habitat Restoration Site and Times Beach
- Saturday, September 16 at Seneca Bluffs Habitat Restoration Site, Times Beach and Scajaquada Creek Mouth
- Saturday, October 21 at Seneca Bluffs Habitat Restoration Site and Times Beach
Volunteers will work to remove invasive species, pick up trash, and plant trees and plants. Each event will have an educational component that will teach volunteers about our local waterways and how to identify and properly remove invasive species.