Proposed plans for high rise hotel at site of the “Turtle” building in Niagara Falls

NIAGARA FALLS, N.Y. (WIVB) — The iconic “Turtle” building has been around for nearly 4 decades but it’s future could look a lot different. There are proposed plans to knock it down and build a new high rise hotel in it’s place.

The owners, NFR Turtle LLC, have submitted a request for a variance to the city’s zoning board of appeals. They’ve proposed building a new 200-foot hotel and tourist hospitality center.

City zoning rules put a limit to how tall buildings can be in downtown Niagara Falls depending on where it is. The proposed 200-foot hotel far exceeds the height according to city zoning rules.

At this point it’s a very preliminary application. and environmental reviews are also required by state law for it to move forward.

If this proposal were to move forward, it would block the view of most buildings in downtown Niagara Falls.

We asked the developer who will be restoring the Hotel Niagara if that raises any concern, here’s what he had to say:

“Not really I think as long as the view on the roof remains unobstructed which I am sure it will, that’s the view that we really embrace the most,” said Edward Reilly, Brine Wells Development CEO.

The request for a variance is not being reviewed by the zoning board at tonight’s 5:30 meeting because the application is still incomplete. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Note: Comments containing links are not allowed.

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