CoverGirl changes slogan after nearly 20 years

MARYLAND (WIVB) — It’s out with the old and in with the new at CoverGirl.

The company is changing its “easy, breezy, beautiful” slogan. The new tagline is “I am what I make up.”

The changes come after almost 20 years.

It’s intended to help shoppers be more expressive, and keep up with the times.

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