Super Mario Cereal coming to store shelves

(Photo: Business Wire)

REDMOND, Wash. (WIVB) — One of your favorite, classic video game characters can soon be part of your breakfast.

Kellogg’s teamed up with Nintendo to create Super Mario Cereal.

“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives, said. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”

The box features collectible Super Mario Odyssey art and “functions as an amiibo accessory,” a press release stated.

“Those playing the Super Mario Odyssey game can tap the cereal box on the Nintendo Switch system, like you would an amiibo, to receive gold coins or a heart in the game,” the statement read.

“We are thrilled to pack so much fun into one box of cereal,” Brad Schwan, Senior Director of Morning Foods Marketing, said. “The package adds value and excitement for fans, with marshmallow shapes in the cereal inspired by Super Mario power-ups to tie the theme together.”

The cereal will be available in the United States on Dec. 11.

WIVB.com provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Note: Comments containing links are not allowed.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s