Rob Gronkowski says “no” to Tide Pod challenge

(WIVB) – Western New York native and New England Patriot Rob Gronkowski has a message for anyone thinking about trying a dangerous new social media trend.

“No no no no- what the heck is going on, people use Tide Pods for washing, not eating,” Gronkowski said in a video posted to Tide’s Twitter page.

A new social media craze involves teenagers ingesting the pods, which is very dangerous and could be deadly. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Note: Comments containing links are not allowed.

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